Marcus Lemonis × Paradigm Direct
Teach business owners to invest like an owner.
Marcus Lemonis built his name buying into businesses. Paradigm Direct turns that into investment education: how to read a company like Marcus does, find great businesses on the stock market, and invest profits wisely.
Audience: Small business owners and entrepreneurs 30–60 with cash to put to work
Photo: Wikimedia Commons+600K
New e-letter subscribers / yr
38K
“Invest Like an Owner” members
$8.5M
Year-1 revenue share
4 opportunities we can deliver for Marcus Lemonis
Direct Response
“The Owner's Edge” e-letter
Weekly breakdown of one public company through Marcus's People, Process, Product lens.
Subscriptions
Invest Like an Owner course
A paid course and newsletter on picking quality businesses on the stock market.
AI Personalization
AI business analyzer
Type any stock — get a plain-English owner's scorecard on its people, process and product.
Commerce
Owner wealth services
Premium research on small caps, plus guides on investing business profits and exits.
See it working
Click through each demo — built for Marcus Lemonis's audience.
Direct response
Get The Owner's Edge free
Lead quiz
Do you invest like an owner?
Question 1 of 4
When you buy a stock, do you study the business?
AI personalization
AI business analyzer
Subscriptions
Plans & checkout
Commerce
Partner offers
Invest Like an Owner masterclass
Free live class with Marcus and a Paradigm analyst.
Earns $60 avg. revenue / attendee
Small-cap research service
Premium picks for experienced investors.
Earns $2,500 per sale
“After the Exit” wealth guide
For owners who've sold a business.
Earns 50% revenue share
Live AI agent
Talk to the Marcus Lemonis investing agent
A real AI agent, tuned for Marcus Lemonis's audience. Ask it anything.
Owner's Edge Coach
Invest like an owner · People, Process, Product
Owner's Edge Coach
I analyze public companies the way a business owner would — people, process and product.
Questions Marcus Lemonis may ask
Launch a 90-day pilot with Marcus Lemonis
Weeks 1–6: build funnels and offers. Weeks 7–12: test, scale and report results.
Book the pilot call